We Build Strategies
Intent Marketing Strategies
We build goal-oriented, data driven, and customer centric intent marketing strategies that help small businesses create marketing people love. The benefits of a well-crafted intent marketing strategy can help you:
- Shape the preference and loyalty of your potential customers
- Build the value of your marketing over time
- Reach customers at the exact moment they need you
of U.S. Adults Use the Internet
What’s Your Strategy to Reach Them?
What is Intent Marketing?
With today’s technology, consumer attention can no longer be rented with mass marketing. It must be earned with personalized marketing that people love. That’s where intent marketing comes in. Instead of “renting” attention, intent marketing focuses on drawing people into your business by “earning” their attention. With intent marketing, digital content such as blog posts, video content, and SEO make your website easier to find so when a customer is actively looking for a service you offer your business will be there.
Why is Investing in Intent Marketing Important?
Customers Love and Reward Helpful Marketing
When people turn to their device to get answers or take action, it’s a chance for businesses to earn the attention and loyalty of a potential customer. Effective intent marketing can shape consumer preference and influences future purchases from your business. In fact, 73% of consumers say that regularly getting useful information from a company is the most important attribute when choosing between companies.
Marketing with a Great Return on Investment
Unlike traditional marketing tactics, intent marketing becomes more valuable over time. In the short-term, intent marketing may seem like a risky investment. It takes time to do it right and the payoff isn’t immediately obvious. In the long-term, once a website starts gaining traction it becomes the business’ most powerful marketing asset, generating significant amounts of traffic and qualified leads for less money compared to traditional marketing.
Reach Customers Exactly When They Need You
The digital era has shifted consumer expectations, enabling them to act on any impulse at any moment. As a result, 1 in 3 smartphone users have purchased from a company other than the one they intended to because the company provided information they needed in the exact moment they needed it. With intent marketing, we ensure your company has useful and informative content that potential customers can find exactly when they need it most.
What Makes Your Intent Strategies Special?
Before we suggest you jump on the latest social media platform or pay for the new flashy software we make sure it aligns with your business goals. If a marketing initiative doesn’t contribute to your goals then you shouldn’t be spending money on it.
Unlike most traditional marketing, most intent marketing initiatives can be tracked, measured, and improved through the use of data. We’re certified in Google Analytics and we’re not afraid to use it.
Today’s customers expect marketing to be customized to their needs and wants. We develop personas tailored to your business that help identify the unique personalities of your customers so we can create marketing that people love.
Ready to build a marketing strategy your customers love?
Like you, we know time is money so don’t be afraid to tell us about your project’s timeline and budget.
We’re straightforward with our abilities and pricing, and knowing where you’re coming from helps us get on the same page from the get go.